About
Hey there! I'm the Founder and CEO of Infigent Solution. I started this content writing company in 2016 with a vision to help businesses and individuals create powerful and persuasive content that connects with their target audience. As a B.Tech in Computer Science and an MBA in Marketing and Finance, I have a unique blend of technical expertise and creative thinking that allows me to craft compelling content strategies that drive results. What drives me is my desire to empower aspiring content writers and elevate the importance of the content writing career. I believe that content writing is just as important as Engineering and Medical professions, and I'm on a mission to ensure that the world sees it that way too. As an entrepreneur and content writing expert, I can help clients build a strong brand image and increase their reach through effective content creation. Here are some ways I can achieve this: Understanding the client's brand: Before I start creating content for my clients, I make sure to have a deep understanding of their brand identity, values, and target audience. This helps me create relevant, unique, and impactful content. Conducting research: To create content that resonates with the client's audience, I conduct research that is specific to their target audience, industry, and competitors. This includes surveys, focus groups, social media analytics, and other tools that help me understand the client's audience better. Creating a content strategy: Based on my research, I develop a content strategy that is tailored to the client's specific needs and goals. This includes identifying the types of content to be created, the channels to be used for distribution, and the metrics for measuring success. Creating high-quality content: With the strategy in place, I create high-quality content that is tailored to the client's needs and target audience. This can include blog posts, social media updates, videos, infographics, and more. Optimizing for search engines: I optimise the content for search engines to ensure it reaches the right audience. This includes using relevant keywords, meta descriptions, and other SEO best practices. By following these steps, I can help clients build a strong brand image, engage with their audience, and increase their reach through effective content creation. I'm always looking for new ways to help others achieve their content writing goals, so feel free to connect with me and let's chat!